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Impact + Influence
Module 1 - The Power of Purposeful PR
Module 1 Overview (12:02)
Lesson 1: Defining PR & my approach to pitching the media (16:36)
Lesson 2: Defining your PR purpose (5:40)
Lesson 3: How to get comfortable pitching yourself (16:36)
Module 1: Q+A | January 24, 2020 (59:09)
Module 2: Mastering your message
Module 2 Overview (7:09)
Lesson 1: Storytelling & how the media works (17:26)
Lesson 2: Mastering your publication pitching (13:17)
Lesson 3: Mastering your podcast pitching (8:59)
Lesson 4: Mastering your tv pitching (10:44)
Module 2: Q+A | January 30, 2020 (51:41)
Module 3: Researching the right places to pitch yourself
Module 3: Overview (1:12)
Lesson 1: How to identify the right places to pitch (7:11)
Lesson 2: Finding publications & journalists (32:52)
Lesson 3: Finding podcasts & podcast hosts (21:24)
Lesson 4: Finding local tv & producers (11:06)
Lesson 5: Tools & resources to get you started (19:16)
BONUS | Lesson 6: How to start cultivating authentic relationships with journalists (78:54)
Module 3: Q + A | February 5, 2020 (60:12)
Implementation Week: Q + A | February 14, 2020 (84:48)
Module 4: It's time to pitch!
Module 4 Overview (3:43)
Lesson 1: Get your pitch templates ready (32:11)
Lesson 2: Creating your killer bio (5:24)
Lesson 3: How to craft amazing email subject lines (8:36)
Lesson 4: How to follow up, what to do when you get a no, and tools to use for pitching (16:13)
Module 4: Q + A | February 19, 2020 (31:48)
BONUS: How to pitch people you already know (9:39)
BONUS: Media kit templates
Module 5: Repurposing & promoting your press + measuring success
Module 5 Overview (1:45)
Lesson 1: How to repurpose your pitches (10:30)
Lesson 2: Promoting your press features (18:59)
Lesson 3: Measuring your success (25:13)
Lesson 4: Wrapping up our time together (3:05)
Module 5: Q + A | February 28, 2020 (39:29)
BONUS MATERIAL!
How to Grow Your Email List with Podcast Interviews (PDF checklist!)
Q+A with Journalist Alli Hoff Kosik (video + audio) (55:43)
Your Publicity Roadmap (PDF)
Bonus Q+A Call #1 | March 5, 2020 (27:54)
Bonus Q+A Call #2 | March 18, 2020 (61:51)
What To Do in Your One Hour Per Week Checklist
Intro to SEO training with Mariah Liszewski (24:56)
Weekly Q+A Calls
April 8, 2020 (27:39)
April 15, 2020 (17:30)
April 29, 2020 (33:45)
May 6, 2020 (45:01)
May 13, 2020 (31:57)
May 20, 2020 (27:55)
May 27, 2020 (28:42)
June 17, 2020 (18:00)
August 19, 2020 (27:13)
September 16, 2020 (18:14)
BONUS: How to pitch people you already know
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